Case Study

Increasing deal size with high quality accounts at Slice

We spoke with Christopher Melendez from the marketing team at Slice, to find out how DataBees helped them close bigger deals.

Christopher Melendez

Marketing Coordinator at Slice

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Christopher is the Marketing Coordinator at Slice. Responsible for a number of different marketing disciplines, he’s driven improvements across pretty much every metric during his tenure…

The Company

Slice is the largest pizza network in the US. Serving 50 states and over 18,000 independent pizzerias, they strive to keep your favourite local pizza takeout thriving by empowering them with the technology of some of the biggest chains.

Before Databees

Slice was reliant on purchased lead lists. Expensive and full of inaccurate information, they went in search of a vendor that could uncover those unknown neighbourhood gems.

“We purchased expensive lists. 90% of the information was unreliable and the rest we already had in our database. Our team would spend weeks cleaning them and have very little to show for it in the end.”

Why Databees

Slice targets a niche market, not covered in your typical B2B database. DataBees was able to bring fresh accounts to the sales team, using the same sources as consumers to find the local pizzerias.

“DataBees works according to your requirements and they’re super flexible with the criteria you can work towards. The high quality of customer service and relationship with our account manager are impactful. There was never a question of whether DataBees could make things happen.”

The Results

Efficiency was the biggest impact for Slice. By saving their sales reps 2-3 hours every day, they sold more efficiently and focussed on the best accounts. The results? Slice were not only signing more customers, but bigger customers. Average revenue per account increased by 15%.

“DataBees saved us time & money. They delivered leads quickly and easily to our sales team. We had time to identify the definition of high quality accounts, spend more time selling and focus on bigger wins. You miss every shot you don’t take and they enable us to take as many shots as we could. DataBees has been the single best resource increasing the number of sales opportunities we have.”

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