Slice sees a revenue increase of 15% per account on average, thanks to DataBees

Challenge

One of Slice’s goals was to grow their customer base and scale their sales. To aid their sales teams, the pizza network company utilized purchased lead lists to discover new pizzerias. However, over time they found that the lists were often too expensive and full of inaccurate information that slowed down the sales lead time and resulted in a less efficient process.

“We purchased expensive lists. 90% of the information was unreliable and the rest we already had in our database. Our team would spend weeks cleaning them and have very little to show for it in the end.”

The company decided that change was necessary and went in search of a contact data partner that could uncover those unknown neighborhood gems.

Solution

Databees’ solution provided Slice with custom, high quality, personalized contact data that enabled them to more accurately convert new pizzeria accounts. 

Due to the nature of Slice’s target audience being within a niche market and not covered in your typical B2B database, a tailored approach was required. They were allocated a dedicated research team who first identified companies that fit their ICP, then began to discover relevant contacts that fit their buyer persona to ensure a greater conversion rate. Once contacts were identified, all relevant information was verified by the researchers to ensure that they were provided with the most accurate and up-to-date information possible.

This tailored approach meant DataBees was able to bring fresh accounts to the sales team, using the same sources as consumers to find the local pizzerias.