5 Reasons Why Human-Sourced Leads Outperform Databases

Human-Sourced Leads

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 Do you really need human-sourced leads? When it comes to lead generation, there are many methods to source leads. One of the most popular methods is using databases, which are essentially collections of contact information. While databases are a convenient way to gather leads, they are not always the most effective.

Human-sourced leads, on the other hand, are leads that have been researched and often verified by an actual person. In this article, we will explore why human leads are superior to databases.

Reason #1: Quality

When sourcing leads from a database, there’s no guarantee of accuracy or currency of information. In contrast, a person researches and verifies human-sourced leads, ensuring accuracy and relevance. Furthermore, these leads are more likely to align with the business’s target audience, sourced based on specific criteria.

 Reason #2: Customization

Databases are essentially generic lists of contact information that may not be relevant to the business’s specific needs. In contrast, human-sourced leads are customized to match the business’s target audience. This ensures that the leads are more likely to convert into customers.

Reason #3: Personalization

When reaching out to leads sourced from a database, you’ll encounter limited data points. This requires tailoring your outreach based on available information. Conversely, human-sourced leads offer detailed insights, such as interests or pain points, enabling businesses to personalize their outreach effectively and boost response rates.

Reason #4: Efficiency

While databases may hold a large number of leads, organizing them in a way that facilitates sorting through and qualifying them may prove challenging.Human-sourced leads are qualified and organized by the lead generation company, making them easy to sort through and prioritize. This can save a business a significant amount of time, as they do not have to spend time sifting through a database to find leads that are relevant.

Reason #5: They Increase Revenue

By using human-sourced leads, businesses can build a strong pipeline of qualified leads, resulting in a higher return on investment and increased revenue.

Businesses that use human-sourced leads and personalized messaging are more likely to receive positive outcomes from their campaigns. This leads to increased conversions, sales, and revenue. In contrast, using databases can result in spammy or impersonal outreach, which may turn off potential customers. 

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