5 Reasons Why Human-Sourced Leads Outperform Databases

When it comes to lead generation, there are many methods to source leads. One of the most popular methods is using databases, which are essentially collections of contact information. While databases are a convenient way to gather leads, they are not always the most effective.

Human-sourced leads, on the other hand, are leads that have been researched and often verified by an actual person. In this article, we will explore why human-sourced leads are superior to databases.

Reason #1: Quality

When leads are sourced from a database, there is no guarantee that the information is accurate or up-to-date. In contrast, human-sourced leads are researched and verified by a person, ensuring that the information is accurate and up-to-date. Additionally, human-sourced leads are more likely to be relevant to the business, as they are sourced based on specific criteria that match the business’s target audience.

Reason #2: Customization

Databases are essentially generic lists of contact information that may not be relevant to the business’s specific needs. In contrast, human-sourced leads are customized to match the business’s target audience, ensuring that the leads are more likely to convert into customers.

Reason #3: Personalization

When a business contacts a lead sourced from a database, the number of data points will be limited which means that you ultimately have to mold your outreach to the available data rather than the other way around. In contrast, human-sourced leads can get as granular as you need and provide substantial information about the lead, such as their interests or pain points, which can help the business tailor their outreach and increase the likelihood of a response.

Reason #4: Efficiency

While databases may contain a large number of leads, they may not be organized in a way that makes them easy to sort through and qualify. In contrast, human-sourced leads are qualified and organized by the lead generation company, making them easy to sort through and prioritize. This can save a business a significant amount of time and effort, as they do not have to spend time sifting through a database to find leads that are relevant to their needs.

Reason #5: They Increase Revenue

By using human-sourced leads, businesses can build a strong pipeline of qualified leads, resulting in a higher return on investment and increased revenue.

Businesses that use human-sourced leads and personalized messaging are more likely to receive positive outcomes from their campaigns. This leads to increased conversions, sales, and revenue. In contrast, using databases can result in spammy or impersonal outreach, which may turn off potential customers and lead to lost revenue.