When investigating Clearbit alternatives, B2B sales and marketing teams often compare Clearbit with b2b data sources like DataBees. Both solutions serve B2B go-to-market teams but cater to different needs. Clearbit has now been acquired and integrated with HubSpot. But for those not wishing to use HubSpot, DataBees is a data-as-a-service provider that acts as an extension of your team. This comparison breaks down the key differences to help you choose the right data provider for your business.
Like most static databases, Clearbit used to leverage an automated workflow to populate their database. This was done via web scraping and internal data sources. Users report good coverage in the US, but some experience issues in niche industries and specific regions.
Unlike static databases, our research team delivers highly accurate, human-verified B2B lead, account, and contact data on demand. We combine waterfall technology with expert human researchers to build custom data sets that match your exact ideal customer profile. Our QA team manually vet data points for accuracy and quality—resulting in reliable data that consistently outperforms Clearbit.
Clearbit was best known for its real-time enrichment capabilities, using basic identifiers (like an email or domain) to populate company and contact info instantly. It worked well for top-of-funnel segmentation and standard ICP qualifiers—like company size, industry, role, or funding. But because it relied on pre-existing data scraped or aggregated from public sources, it had limits.
DataBees works with you to define an ideal customer profile and the crucial account and contact data points you need. You’re not limited to pre-set filters. Researchers can incorporate nuanced qualifiers only humans can spot when sourcing niche data. This approach supports account-based marketing, personalized outreach, ABM and outbound go-to-market motions.
Clearbit followed a usage-based pricing model tied to enrichment volume and API usage, but it lacked public pricing transparency. Most growth-stage startups would find themselves spending several thousand dollars a year—before factoring in any CRM add-ons. Now, as part of HubSpot, it’s largely bundled into larger product tiers, making it harder to isolate the cost or use it independently.
DataBees is your full-stack Sales Data Operations team available on a simple subscription-based model (starting at ~$1440/month per researcher). We don’t charge based on credits; our output depends on the data points and volume you require. Book a free, zero-obligation sample to test our service and get a more precise quote tailored to your requirements.
Clearbit offered strong API and integration support, especially for enrichment within CRMs, ad platforms, and web personalization tools. But again, you were working with whatever data Clearbit had on hand. If the field didn’t exist in their schema—or if the data was outdated—you couldn’t request a manual update or add a net-new qualifier. Now that it’s folded into HubSpot, customizability is even more limited unless you buy into a full-stack HubSpot plan. Great for simple workflows. Less so for bespoke data needs.
We mold to your workflow – the team can deliver data via spreadsheets or even work directly in your CRM (Hubspot, Salesforce, etc.) to enrich records. You have a say in what data fields are included for each lead. Our Customer Success Managers meet with you weekly to discuss output, adjustments or alterations to your requirements and implement them within days.
Clearbit is no longer available as a standalone product. It has been fully acquired and integrated into HubSpot, which means teams looking for just Clearbit’s data enrichment or real-time B2B contact data must now purchase a larger HubSpot tier. If you’re not using HubSpot as your CRM or prefer more flexible tools, this change has many teams searching for the best Clearbit alternative for lead generation and ABM.
Top Clearbit alternatives include DataBees, ZoomInfo, 6sense, and Leadfeeder. These tools offer varying levels of data enrichment, real-time data, and B2B contact data coverage. DataBees stands out for its human-verified and custom prospect research, especially if your ideal customer profile includes hard-to-find attributes or you’re targeting high-intent buyers not listed in static databases.
Unlike HubSpot’s Clearbit integration, which relies heavily on pre-scraped real-time data and static fields, DataBees acts as a full-service Sales Data Operations team. You get a custom-built list of verified contacts, tailored exactly to your ICP—even if they don’t appear in existing databases. If your sales and marketing teams rely on ABM, lead scoring, or niche intent data, DataBees is a more flexible, customizable alternative to Clearbit for B2B email enrichment.
The biggest downside is reduced flexibility. You can no longer buy Clearbit independently—it’s bundled into larger HubSpot plans, which can inflate your martech stack. Plus, the data you receive can’t be manually enriched or verified unless it exists within HubSpot’s schema. This makes Clearbit less ideal for third-party platforms, niche prospects, or companies browsing your website that require more personalized targeting.
With Clearbit Connect no longer independently available, many teams are migrating to platforms like DataBees or ZoomInfo. DataBees offers flexible CRM integration (Salesforce, HubSpot, or your own tools), weekly output reviews, and a subscription model based on your actual data points, not credits. ZoomInfo, on the other hand, provides scale and intent-based targeting. It’s part of why teams prefer Clearbit vs ZoomInfo only when looking for quick integrations—not deep, strategic targeting.
Yes—DataBees is a top alternative to Clearbit for B2B enrichment and integrates smoothly with Salesforce, HubSpot, or via custom workflows. Unlike the rigid structure of Clearbit for B2B contact enrichment within HubSpot, DataBees allows you to define your fields, verify each contact and account, and get updates in real-time. It’s built for teams that want up-to-date, customized, marketing intelligence to drive revenue growth by identifying critical attributes that define your best-fit customers.
