Without a shared, data-backed ICP, you can’t fully understand your total addressable market (TAM). This means every decision your team makes is a subjective opinion dressed up as strategy.
DataBees’ TAM Analysis & Mapping service turns your existing data into a clear picture of your market, your best opportunities, and exactly where to focus next.
The asset below is an example of the kind of deliverable DataBees builds for you. Custom TAM maps backed by human-verified data, segmented by your ICP, and designed to align your exec and GTM teams.
TAM mapping provides clarity on your market and who is actually in it.
Our team will analyse your existing CRM data to build a clear picture of your ideal customer profile, including account and contact-level data points and characteristics that define a good customer.
From analyzing your sales records our team will determine opportunity value, initial contract value and lifetime value.This is crucial in forecasting and mapping an accurate monetary value of the whitespace and opportunities in your market.
Equipped with your ICP, our research team will curate a comprehensive dataset covering the accounts and contacts in your market.
Our quality assurance team double-checks the data points gathered by our research to maximize accuracy and relevancy.
Our team will build an interactive, visual TAM map based on DataBees data. This ‘source of market truth’ can then be shared amongst your team. See an example here.
On top of the TAM map, our team will use the data we gather to score and rank opportunities, allowing you to prioritize go-to-market initiatives and maximize impact.
We build every project workflow custom to your requirements, but here is an example of how this process could work for you.
We take your CRM, deal history, and customer records using the above to build an ICP.
We enrich your existing customers and find what your best ones actually have in common.
We build a tiered, scored ICP from your closed-won data, not a theoretical buyer profile.
We identify every company in your market that fits your ICP and weight them by opportunity value.
We hand you an interactive dashboard, master data sheet, and executive report.
