Services

Account Enrichment Services

Build a stronger GTM engine with accurate and complete account data.
Incomplete or inconsistent account data creates downstream problems for every GTM function, from poor-performing workflows to broken automations.

At DataBees, we enrich, standardize, and normalize account-level data, enabling Sales Ops, RevOps, and GTM leaders to rely on their CRM as a single source of truth for account-level data.

Why Account Enrichment Matters

Incomplete account data leads to:

Our Account Enrichment Service

Firmographic Data

Correct company, org name, industry, employee count, hiring behavior, funding news, company financials, revenue, and HQ location.

Normalize parent/child/sister relationships, subsidiaries, and business units for accurate roll-up reporting.

Surface technology stack data for better targeting, product fit analysis, and competitive strategy.

We can uncover account-level awards, certifications, licences, patents, and permits.

Our team can research hard-to-find data points specific to your indsutry.

Apply consistent naming conventions, industry classifications, and data formats across your entire CRM.

Our Process

How it works

We customize every project workflow to your requirements, but here is an example of how this process could work for you.

Step 1

Field & Data Point Alignment

Together, we determine which account-level data points are most critical to your GTM motions and strategy.

Step 2

Data Enrichment & Standardization

Source the relevant account-level data from public sources and leverage our waterfall enrichment technology.

Step 3

Hierarchy Structuring and Routing

Our QA team and data engineers rebuild account hierarchies and confirm routing/territory alignment.

Step 4

Data Validation & Reporting

We deliver the data set for you to test with your workflows, automations, and segmentation processes.

Step 5

Ongoing DataFlow & Maintenance

Scheduled data refreshes ensure account data remains accurate as target companies evolve.

Adaptable to your technology stack

We integrate directly with your processes, automations and tech stack.

Ready to get started?

Book a call with our team to discuss your account enrichment project.