ZoomInfo vs DataBees: accurate ICP data

Looking for a ZoomInfo alternative that goes beyond surface-level data access? Meet DataBees, a done-for-you data provider built for hard-to-find prospect data, flexible workflows, and scalable operations. This detailed comparison between ZoomInfo vs DataBees dives into data quality, pricing, flexibility, and ICP accuracy, helping sales and marketing teams make the best choice in 2025.

Data Quality

ZoomInfo

Leverages an automated B2B database, which is updated frequently via web scraping and internal data sources. Quality is generally strong in core markets, but users report issues in niche areas and specific regions (e.g., great coverage in the US, but data can be outdated or lacking internationally). In short, you get a considerable scale but may need to double-check accuracy.

DataBees

Unlike a static database, our research team curates highly accurate, human-sourced, verified B2B lead, account, and contact data on demand. We do this through our tech + human researcher approach. Curating data sets to your precise requirements. Each data point is manually vetted, and quality is assessed for high accuracy. This hands-on verification yields very reliable, quality data that outperforms ZoomInfo.

Ideal Customer Profile Data

ZoomInfo

It filters standard ICP attributes easily found online (company size, location, job title, etc.). With that, ZoomInfo can provide data points like phone numbers, email addresses, LinkedIn URLs, and industry-standard buyer intent data. They also let you filter by firmographics and technographics to find companies and contacts that match your ICP. This makes finding standard ICP criteria straightforward, but the filters cater to the entire ZoomInfo use base, not the individual user and their niche. Meaning truly unique or complex qualifiers specific to your industry and niche will be unavailable on their platform.

DataBees

DataBees works with you to define criteria around your niche and ideal customer profile. Finding account and contact data points fitting your criteria and requirements, even if they don’t appear in typical B2B databases. You’re not limited to preset filters; researchers can incorporate nuanced qualifiers only humans can spot when sourcing niche data.

Pricing

ZoomInfo

ZoomInfo is one of the most expensive data solutions in the market. Due to the fact it’s a database and sales intelligence platform rolled into one. There’s no public price table, but online sources show typical entry-level deals start around $15,000 per year for a basic package. That price can climb with add-ons (for example, access to international data or intent features may cost extra. It often requires committing to annual seats. In short, ZoomInfo demands a significant investment (aimed at mid-large enterprises), whereas DataBees can be engaged more flexibly on a quarterly basis.

DataBees

DataBees is your full-stack Sales Data Operations team offered on a simple subscription-based model (starting at ~$1440/month per researcher). We don’t charge based on credits; our output depends on the data points and volume you require. Book a free, zero-obligation sample to test our service and see how we perform.

Flexibility

ZoomInfo

ZoomInfo offers a suite of products and integrations that let you utilize its data in various ways (CRM integrations, automation workflows, APIs, etc.). It’s quite flexible in how data flows into your systems. However, the data itself is fixed to what ZoomInfo provides – you can’t request new data fields beyond their scope. Also, contract terms are inflexible (annual commitment). In summary, ZoomInfo is technically versatile for standard use cases but less adaptable when you need out-of-the-box data or short-term adjustments.

DataBees

We mold to your workflow – the team can deliver data via spreadsheets or even work directly in your CRM (Hubspot, Salesforce, etc.) to enrich records. You have a say in what data fields are included for each lead. Our Customer Success Managers meet with you weekly to discuss output, adjustments or alterations to your requirements and implement them within days.

Using DataBees with ZoomInfo

Rather than viewing DataBees and ZoomInfo as an either/or choice, many teams we work with use both to complement each other for the best possible data outcomes. ZoomInfo can supply broad lists and a wide array of company intelligence, while DataBees can fill the gaps by researching contacts or details that ZoomInfo might miss. For example, you might pull a large set of target accounts from ZoomInfo and then have DataBees dig up additional or niche data points for each of those high-value accounts. This way, your sales team gets volume and precision. In practice, ZoomInfo’s instant data combined with DataBees’ human-verified touch can significantly boost lead generation and outreach effectiveness.

Frequently Asked Question

DataBees is 'data-as-a-service.' What does that mean?

DataBees acts like an extension of your team, with your Customer success manager proactively managing instruction writing and managing the researchers. All you need to do is tell us about your ICP, which data points you require and in what format. Then we’ll do the leg work to supply you with accurate data to help your sales ops, sales and marketing team drive revenue. Our competitors offer AI solutions or a static database which you’ll have to work out yourself. Conversely we take that all off your workload and simply deliver great data straight into your sales processes or CRM.

Many people initially mistake DataBees for a software or sales prospecting tool. We’re a data-as-a-service provider acting as an alternative to these self-serve tools. Marketing and sales teams often use DataBees alongside their existing sales intelligence tools, databases, and go-to-market tools.

The best ZoomInfo competitor depends on your specific needs. If you need a B2B database with broad contact coverage, platforms like Apollo, Clearbit, Cognism, Lead411, and SalesIntel are strong alternatives, but their quality varies depending on geography and industry. However, if you need accurate, high-quality data tailored to your ideal customer profile (ICP), DataBees is a data-as-a-service provider that delivers human-verified, niche B2B contact data on demand.

  • DataBees – For high-quality, human-verified data
  • Apollo – A sales intelligence platform with search filters
  • Cognism – A B2B sales intelligence tool with intent data
  • Clearbit – A business intelligence tool for account-based marketing
  • Lead411 – A sales prospecting tool with buyer intent data
  • SalesIntel – A B2B database for sales and marketing teams
  • RocketReach – A contact database with email addresses and phone numbers
  • Uplead – Offers a free plan and chrome extension for prospecting

Unlike ZoomInfo, which provides a B2B database, DataBees offers a data-as-a-service model where human researchers find and verify B2B contact data specific to your sales team’s needs. With DataBees, you get custom, accurate data that isn’t limited to preset filters. Many sales professionals use both platforms together—ZoomInfo for broad datasets and DataBees for niche data, precision and quality.

DataBees is a great ZoomInfo alternative for companies that prioritize quality data and customized lead generation. Unlike automated tools, DataBees:

  • Sources accurate data beyond standard search filters
  • Provides verified email addresses and phone numbers
  • Works as an extension of your sales and marketing team
  • Allows for customization in lead generation

Yes, while ZoomInfo relies on its database, DataBees delivers human-verified, accurate data gathered in real-time and meets your ideal customer criteria. If data accuracy is a priority for your B2B sales intelligence strategy, DataBees is a better than ZoomInfo alternative. Our goal is to help sales teams only work with relevant and accurate data.

  • DataBees pricing starts at $1,440/month per dedicated researcher, with discounts for longer commitments.
  • ZoomInfo pricing is not public but is reported to typically be around $15,000 per year and requires annual contracts.
    If you prefer flexible pricing plans and custom lead generation, DataBees is a better alternative to ZoomInfo.

Yes! DataBees customises our outputs to work seamlessly with HubSpot, Salesforce, and other CRM platforms to enrich records directly, making it easy for sales and marketing teams to execute lead generation and scale revenue growth.

If you’re looking for free ZoomInfo alternatives, consider:

  • Apollo (offers a free version)
  • Uplead (offers a free trial)
  • LinkedIn Sales Navigator (free trial for sales professionals)

Yes, DataBees happily serves sales and marketing teams using DataBees and ZoomInfo.

Test our data with a free sample

Why not trial our services with a free sample?

It’s super simple to set up, and within 3-5 working days, your sales team will have a full list of contacts to prospect.

How it works:

  • Book a short needs assessment with our team
     
  • We’ll use this call to understand your ICP & buyer personas and what data that includes
     
  • We’ll build a custom research process and begin gathering your data

  • We’ll deliver the sample over a call and iterate as required