Skip to content
Playbook
Identify target accounts based on their workforce or workforce management practices.
Role:
KPIs:
Target Market:
GTM Motion:
Outbound
The Problem
Since lists explicitly containing this type of information are non-existent, many companies face difficulties in accessing niche data tailored to specific needs, such as workforce or workforce management practices Often, this data must be manually gathered through LinkedIn, looking at job listings, or reviewing company websites. This time-consuming, low-value task isn’t the best use of a sales ops or growth team’s focus.
This is for GTM functions that:
- Have an ICP whose qualification relies on their workforce management practices or tech stack.
- Don’t have the resources, knowledge, or time to spend hunting this very specific data.
- Need detailed role and industry-specific prospect information
- Seek to personalize messaging based on unique business characteristics
What KPIs will this impact?
- Qualified Lead Volume
- Outbound lead conversion rates
- Account and contact accuracy
- Lead generation efficiency
Identify target accounts based on their workforce or workforce management practices.
This play is perfect for companies whose Ideal Customer Profile (ICP) revolves around their employee hiring, management, and payroll practices. Customers in the HR tech, payroll tech, and adjacent sectors use this play to find data that isn’t easily found in databases.
DataBees enables this play through our human + tech + AI approach, curating data sets based on multiple features of a company’s workforce status or practices. Our customers use this play to fuel their outbound marketing efforts, ensuring their outreach strategy is targeted, customized to their ICP, and effective.
The Solution & Process
- The client specifies their ICP and identifies the key characteristics and data points required for their GTM motion.
- DataBees deploys our human + tech + AI approach to curate datasets and enrich them with accounts and contacts that fit their ICP – ensuring accuracy and completeness.
- Additionally, we organize this data in a format that allows the client to effortlessly import it into their CRM and outbound workflow.
- Launch targeted outbound campaigns with personalized messaging, utilizing videos and other engaging content.
Real-world use case:
“Targeting international businesses who hire contractors.”
Our client in the workforce payroll solution space needed to identify and gather data on international companies who leveraged contractors in their workforce. This was required for their targeted email outbound GTM motion. In doing this their Sales and Marketing team faced several challenges:
- Finding this data was a manual and time-consuming process
- There are no databases explicitly sharing that information
- Missing data on contractors and international clients
- Difficulty in creating personalized nurture campaigns
- Inefficient lead assignment based on incomplete information
Partnering with DataBees, businesses have seen significant improvements:
- A lot of time saved
- Detailed prospect lists tailored to their needs
- Higher engagement rates due to personalized messaging
- Efficient lead management and assignment
- Increased outbound lead conversion rates
This ensures:
- The team doesn’t waste time on prospect research and data hunting
- Teams can just focus on selling rather than in trying to find information about workforce
- Teams can prioritize high-quality leads
- Personalized nurture sequences for leads needing more time
- More Good-fit leads are assigned correctly
- A clean and organized CRM
- Improved outbound lead conversion rates
See how [insert case study] used this exact strategy to achieve x goal
Get started with a sample
We run a free sample for all of our potential customers to ensure that we can find the data that you need. It’s super simple to set up and you'll have the results in 3-5 working days…