Top 16 B2B Data Enrichment Tools to Boost Sales in 2024

Accurate, enriched data in your CRM is the key to driving meaningful customer engagement, improving lead generation, and maximizing revenue. Enter data enrichment tools: the powerhouse solutions designed to turn raw data into actionable insights.

To help you choose the right tool, we’ve compiled a comprehensive list of the best data enrichment tools on the market in 2024. Whether you’re looking to improve CRM records, enhance lead profiles, or build personalized marketing campaigns, this guide has got you covered.

What Features Do Data Enrichment Tools Include?

The best data enhancement software offer a range of features designed to improve the quality, depth, and usability of your customer data. Here’s what you can typically expect:

• Contact and Account Enrichment: Tools add missing details like emails, phone numbers, job titles, and firmographic data points.
• Real-Time API Integration: Many tools offer database enrichment services, allowing you to update data as you capture leads or interact with customers.
• CRM and Marketing Tool Integration: Seamless connections to platforms like Salesforce, HubSpot, or Marketo ensure that enriched data is available where you need it.
• Segmentation and Personalization: Enhanced data enables better audience segmentation, helping you create personalized marketing and sales strategies.
• Compliance Features: GDPR, CCPA, and other privacy regulations require reliable data enrichment tools to adhere to strict compliance standards.

The Role of Accuracy in the Data Enrichment Process

Accuracy is the backbone of data enrichment. Why? Because inaccurate or duplicate data can:

• Lead to wasted time and resources by targeting the wrong prospects.
• Damage your sender reputation in email campaigns due to high bounce rates.
• Cause customer dissatisfaction when personalization efforts miss the mark.

High-quality data enhancement tools use verification processes like AI algorithms, human validation, or cross-referencing with trusted sources to ensure data accuracy. This not only improves your sales and marketing efficiency but also builds trust with your audience.

When evaluating tools, prioritize those that emphasize data validation and provide transparency about their sources and methods.

B2B Data Enrichment Tools in 2024

At DataBees, we work in conjuction with B2B data enrichment tools out there to deliver insights that drive results. Whether it’s finding large and niche data, data management, powering up your sales outreach or refining your marketing strategy, we’re here to make sure your team has everything they need to succeed.

1. Clearbit

A real-time B2B data enhancement tool that enables marketers and sales teams to gain actionable insights into their prospects and customers.

Best for: Startups, mid-size businesses, and SaaS companies looking for real-time, API-driven data enrichment to power sales and marketing campaigns.

Key Features:

• Real-time API for instantaneous data enrichment.
• Access to firmographic, technographic, and demographic data for leads and customers.
• Audience segmentation and retargeting capabilities.
• Integration with CRMs like Salesforce, HubSpot, and marketing tools.
• Ideal for account-based marketing (ABM) and personalization efforts.
  

Additional Benefits:

• Boosts marketing ROI with better targeting.
• Identifies high-value accounts using comprehensive profiles.
  Pricing: Tiered pricing based on API usage and features required.

2. ZoomInfo

A leading data intelligence platform offering enriched company and contact data to empower sales and marketing teams.
Best for: Enterprises and large organizations requiring detailed firmographic, technographic, and intent data to fuel outbound campaigns.
Key Features:

• Advanced enrichment for company and contact data.
• Predictive intent data for prioritizing leads.
• Integration with CRMs, sales enablement, and marketing automation tools.
• Scalable datasets that cover SMBs to large enterprises.
• AI-powered insights and analytics for smarter decision-making.

Additional Benefits:

• Supports strategic account management with deep insights.
• Streamlines pipeline generation for faster sales cycles.
  Pricing: Custom pricing based on business size and data requirements.

3. Lusha

A user-friendly data enrichment platform focusing on delivering accurate contact information for B2B sales teams.
Best for: Small to medium-sized businesses (SMBs) and individual sales reps needing reliable contact data for outreach.
Key Features:

• Enriches profiles with verified emails, phone numbers, and job titles.
• Browser extension for quick data access during prospecting.
• Compliance with GDPR and CCPA for secure and ethical data usage.
• Easy integration with CRMs like Salesforce and HubSpot.

Additional Benefits:

• Helps sales reps save time by automating prospect research.
• Simple setup and user-friendly interface.
  Pricing: Starting at $39/month per user.

4. Cognism

A globally compliant B2B data enrichment tool tailored for outbound sales and marketing efforts.
Best for: Teams working across geographies that require clean and compliant B2B data.
Key Features:

• Globally enriched datasets with detailed company and contact information.
• Advanced filters for precise targeting by geography or industry.
• AI-driven insights to identify ideal prospects.
• Compliance-first approach for GDPR and other regulations.

Additional Benefits:

• Ideal for building international sales pipelines.
• Supports outbound automation with integrated workflows.
  Pricing: Custom pricing based on team size and geographic scope.

5. Apollo.io

A combined data enrichment and sales engagement platform built to streamline prospecting and outreach.
Best for: Sales and marketing teams looking for a blend of data enrichment and engagement tools.
Key Features:

• Enrichment of contact and account data for accurate targeting.
• Integrated tools for email sequences and follow-up automation.
• Chrome extension for on-the-fly prospecting.
• Bulk data export for CRM and workflow integration.

Additional Benefits:

• Optimizes multi-channel outreach campaigns.
• Access to over 200 million contacts for database expansion.
  Pricing: Free tier available; paid plans start at $39/month.

6. People.ai

An AI-powered platform focused on improving sales productivity through data enrichment and actionable insights.
Best for: Teams seeking to automate CRM data entry while leveraging AI for enhanced sales analytics.
Key Features:

• Automated CRM data entry to reduce administrative work.
• AI-driven insights into customer interactions.
• Integrations with enterprise software like Salesforce, Slack, and email platforms.
• Real-time analysis of pipeline performance and deal health.

Additional Benefits:

• Helps sales leaders identify high-performing strategies.
• Increases pipeline velocity by identifying bottlenecks.
  Pricing: Custom pricing based on team size and complexity.

7. InsideView

A sales and marketing intelligence tool designed to align teams through enriched account data.
Best for: Companies focusing on account-based marketing (ABM) and sales alignment.
Key Features:

• Comprehensive market segmentation capabilities.
• Real-time updates for account and contact profiles.
• Advanced buyer insights to inform strategies.
• Scalable enrichment for enterprises and SMBs alike.

Additional Benefits:

• Improves collaboration between marketing and sales teams.
• Supports competitive intelligence efforts with rich data.
  Pricing: Custom pricing based on business needs.

8. Seamless.AI

A prospecting tool that enriches contact details for B2B sales professionals with AI-driven accuracy.
Best for: Sales reps and teams needing fast, verified data for outreach.
Key Features:

• AI-powered data enrichment for emails, phone numbers, and profiles.
• Built-in CRM and sales enablement integrations.
• Browser extension for easy access to data while browsing LinkedIn or other platforms.

Additional Benefits:

• Accelerates prospecting workflows.
• Reduces bounce rates with verified contact data.
  Pricing: Free plan available; paid plans start at $147/month.

9. SalesIntel

A human-verified data enrichment platform ensuring the highest level of accuracy.
Best for: Teams and companies that prioritize accuracy and reliability for prospecting.
Key Features:

• Human-verified contact and account data for guaranteed accuracy.
• ICP (Ideal Customer Profile) targeting for refined outreach.
• Integrations with major CRMs and marketing platforms.
• Access to millions of verified contacts globally.

Additional Benefits:

• Helps reduce wasted time on inaccurate data.
• Strengthens trust in pipeline metrics and forecasts.
  Pricing: Custom pricing based on data usage.

10. LeadIQ

A prospecting platform that simplifies data enrichment while enhancing list-building for sales.
Best for: SMBs and sales teams looking for faster prospecting with clean, enriched data.
Key Features:

• One-click data enrichment for prospects.
• Seamless CRM and email tool integration.
• Personalized outreach options for faster engagement.

Additional Benefits:

• Reduces the time spent on manual prospect research.
• Helps sales teams focus on high-value leads.
  Pricing: Free trial available; pricing plans vary.

11. LeadGenius

A platform offering human-curated data enrichment for highly personalized sales and marketing campaigns.
Best for: Businesses requiring custom datasets and deep market insights.
Key Features:

• Tailored data enrichment services to meet specific business needs.
• Real-time updates for accurate and relevant data.
• Extensive market intelligence and audience segmentation capabilities.

Additional Benefits:

• Enhances targeting for ABM and complex marketing campaigns.
• Scales enrichment efforts for enterprises and growing teams.
  Pricing: Custom pricing based on requirements.

12. UpLead

A B2B data enrichment platform focused on delivering accurate and verified contact information.
Best for: Teams that need precise and verified contact data for outreach and campaigns.
Key Features:

• Instant enrichment with verified emails, phone numbers, and company details.
• Advanced filtering for precise targeting and list building.
• Real-time email validation to reduce bounce rates.
• Integration with CRMs like Salesforce, HubSpot, and Zoho.

Additional Benefits:

• Improves email deliverability with verified data.
• Supports teams in narrowing their focus to high-value leads.
  Pricing: Plans start at $99/month.

13. RingLead

A data management platform offering enrichment, deduplication, and orchestration to improve data quality.
Best for: Companies seeking to maintain clean and consistent CRM data.
Key Features:

• Enriches incomplete records with accurate contact and company data.
• Deduplication tools to maintain CRM hygiene.
• Advanced data orchestration for syncing across multiple platforms.

Additional Benefits:

• Streamlines operations by improving data quality.
• Reduces errors in marketing and sales automation workflows.
  Pricing: Contact for pricing details.

14. Datanyze

A lightweight browser-based data enrichment tool for SMBs and startups.
Best for: Teams needing a simple and affordable solution for contact data enrichment.
Key Features:

• Browser extension for on-the-go enrichment.
• Access to verified emails, job titles, and phone numbers.
• Seamless CRM integrations with tools like Salesforce and Zoho.

Additional Benefits:

• Reduces the time spent on manual prospecting.
• Affordable pricing tailored for small teams.
  Pricing: Plans start at $39/month.

15. FullContact

A contact management and data enrichment platform providing robust enrichment capabilities.
Best for: Companies seeking to enhance customer understanding and personalization efforts.
Key Features:

• Enriches contact records with social media and professional data.
• Real-time APIs for instant updates and identity resolution.
• Multi-channel integration for unified customer profiles.

Additional Benefits:

• Improves customer engagement with more personalized outreach.
• Enhances marketing automation by unifying customer data.
  Pricing: Plans start at $99/month.

16. Clay

A data enrichment platform that integrates with no-code and automation tools to streamline workflows.
Best for: Teams that want enriched data to automate outreach and internal processes.
Key Features:

• Enriches contacts using multiple data sources.
• Flexible integration with tools like Zapier, Airtable, and Slack.
• Customizable workflows for prospecting and task automation.

Additional Benefits:

• Saves time by combining enrichment and automation.

Ideal for teams using no-code tools to manage workflows.
Pricing: Contact for pricing.

When Is It the Right Time to Choose a Data Enrichment Tool?

Selecting the right time to invest in a data enhancement tool can make a significant difference in your business’s operational efficiency and growth. Here are some key indicators that it’s the right moment to adopt a data enrichment solution:

• Your Data Is Incomplete or Outdated: If your CRM or database contains gaps, missing fields, or inaccurate information, it’s a clear sign you need a tool to enrich and update your records.
• You’re Scaling Your Sales or Marketing Efforts: When your team is growing and handling larger volumes of leads, enriched data becomes essential to target the right audience effectively.
• You Struggle with Personalization: If your marketing campaigns or sales outreach feel generic, enriched data can help you craft personalized and targeted messaging that resonates with your audience.
• Your Campaigns Are Underperforming: High email bounce rates, low engagement, or poor conversion rates may indicate that your existing data isn’t reliable or actionable.
• You Need to Comply with Regulations: If you’re working in regions with strict data privacy laws like GDPR or CCPA, data enrichment tools can ensure your data is compliant and ethically sourced.
• Your Team Wastes Time on Manual Research: If sales and marketing teams are spending too much time searching for contact details or company information, a data enrichment tool can automate and streamline this process.

Investing in a data enrichment tool at the right time can significantly improve your business’s data quality, reduce inefficiencies, and drive better results across your sales and marketing initiatives.

What to Consider When Choosing a Data Enrichment Tool

Selecting the right data enrichment tool is critical to ensuring your business gets the most value from enriched data. Here are the key factors to consider before making your choice:

1. Data Accuracy and Reliability:

The primary purpose of a data enrichment tool is to provide accurate and up-to-date information. Check how the tool verifies its data sources, whether it uses AI, human validation, or both. Tools that emphasize data validation and offer transparency about their sources are often the most reliable.

2. Compliance with Data Privacy Regulations:

With stringent regulations like GDPR and CCPA, it’s essential to ensure your data enrichment tool complies with these standards. Look for tools that prioritize data security, ethical sourcing, and provide options for managing consented data.

3. Integration Capabilities:

Choose a tool that seamlessly integrates with your existing tech stack, including your CRM (like Salesforce, HubSpot, or Zoho), marketing platforms, and data warehouses. This ensures that enriched data is automatically updated and accessible where your team needs it.

4. Real-Time Enrichment:

Real-time data enrichment is valuable for businesses that rely on capturing live leads or updating customer information dynamically. Consider whether the tool offers API access or automated workflows for real-time data enrichment.

5. Scalability:

As your business grows, your data needs will increase. Select a tool that can scale with you, handling larger datasets and more complex requirements without sacrificing speed or accuracy.

6. Ease of Use:

A user-friendly interface is essential for ensuring adoption across teams. The tool should be intuitive enough for non-technical users while still offering advanced customization options for data-savvy teams.

7. Pricing and ROI:

Evaluate the tool’s pricing structure—whether it’s usage-based, tiered, or a flat subscription. Ensure the cost aligns with your budget and delivers clear ROI by improving efficiency, reducing manual work, and driving better sales and marketing results.

8. Customization and Advanced Features:

Businesses often have unique data needs. Look for tools that allow you to customize enrichment workflows, add specific fields, or apply advanced segmentation rules. Features like AI-driven insights, segmentation, and audience analytics can add significant value.

9. Industry-Specific Capabilities:

Certain tools specialize in specific industries or data types, such as B2B contact data, ecommerce customer profiles, or healthcare records. Choose a tool that aligns with your industry’s unique requirements.

10. Customer Support and Training:

Having access to reliable customer support and training resources ensures you can maximize the tool’s potential. Look for providers with dedicated account management, onboarding assistance, and ongoing support.

Dive into our CRM Data Enrichment Use Cases to see how enriched data can refine and optimize your CRM workflows.

FAQ: Data Enrichment Tools

Q: What is data enrichment?

A: Data enrichment is the process of improving raw or incomplete data by adding additional information from external or internal sources. It helps businesses enhance their existing records, providing more accurate, complete, and actionable insights for sales, marketing, and decision-making.

Q: Why are data enrichment tools important?

A: Data enrichment tools are vital because they help businesses maintain accurate, up-to-date, and complete customer and lead information. This ensures better personalization, improved targeting, more effective marketing campaigns, and increased sales productivity.

Q: What features should I look for in a data enrichment tool?

A: Key features to look for include:

• Real-time enrichment capabilities.
• CRM and marketing automation integrations.
• GDPR and CCPA compliance.
• Data accuracy and reliability.
• Scalability to grow with your business.
• Audience segmentation and analytics features.

Q: How do data enrichment tools ensure accuracy?

A: Data enrichment tools use methods like AI-driven algorithms, cross-referencing multiple databases, and human validation to verify the accuracy of the information they provide. Some tools also offer transparency about their data sources and validation processes.

Q: Are there free data enrichment tools available?

A: Some data enrichment tools, like Apollo.io and Seamless.AI, offer free tiers with limited functionality. However, for comprehensive enrichment and robust features, paid plans are often required.

Q: How does data enrichment support sales teams?

A: Data enrichment provides sales teams with deeper insights into prospects by filling in missing details, such as contact information, job titles, company size, and more. This ensures sales reps can target the right people with personalized outreach, saving time and improving conversion rates.

Q: Is data enrichment compliant with privacy regulations?

A: Many data enrichment tools prioritize compliance with regulations like GDPR and CCPA by sourcing data ethically and providing opt-out options. Always confirm that the tool you choose adheres to these standards, especially if operating in regulated regions.

Q: How do I integrate a data enrichment tool with my CRM?

A: Most data enrichment tools offer native integrations with popular CRMs like Salesforce, HubSpot, and Zoho. Once connected, they can automatically enrich existing records or add new, enriched data to your database.

Q: Can data enrichment tools improve email marketing?

A: Yes, enriched data allows for better email segmentation and personalization, which leads to higher engagement rates. It also reduces bounce rates by providing accurate email addresses.

If you’re wondering how data enrichment can do more than just improve your data, like significantly cutting marketing costs, don’t miss our article on how data enrichment reduces marketing costs.

Q: How do I choose the right data enrichment tool for my business?

A: To choose the right tool, consider your business needs, such as the size of your database, required integrations, compliance requirements, budget, and desired features like real-time updates or audience segmentation. Testing free trials or demos can also help evaluate a tool’s suitability.

Conclusion

Data enrichment is no longer optional, it’s essential for modern businesses. By understanding the features to look for, what makes a tool great, and the critical role of accuracy, you’re better equipped to choose the best solution for your team. Ready to elevate your data strategy? Explore the tools listed above and take the next step toward better business intelligence and customer engagement.