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Apollo.io vs DataBees: finding the right data for your go-to-market workflow in 2025
When evaluating Apollo (Apollo.io) alternatives, businesses often compare Apollo.io to competitors like DataBees. Both solutions serve B2B sales teams but cater to different needs. While Apollo.io offers a sales intelligence platform with a database, DataBees is a data-as-a-service provider that acts as an extension of your team. This comparison breaks down the key differences to help you choose the right data provider for your business.
Data Quality
Apollo.io
Apollo.io, relies on an AI-driven, scraped lead database of over 275 million records. While this approach offers scalability, some users have reported outdated or incorrect information. There has also been some upheaval in their service due to their LinkedIn ban due to breaking LinkedIn's Sales Nav terms of service.
DataBees
DataBees provides highly accurate, human-sourced, and verified B2B lead, account and contact data. Data points are curated and collected upon request (meaning they are as up-to-date as possible). This is done through our waterfall enrichment + human researcher approach. This ensures high data quality. delivering outcomes that enhance all b2b go-to-market motions.
Ideal Customer Profile Data
Apollo.io
Apollo.io is a database containing common data points. They help narrow down audiences with search filters with standard firmographics (industry, size, location), demographics (job title, seniority), and even some behavioral data (like technologies used or funding rounds). This makes it possible to approximate an ICP within Apollo’s interface. However, Apollo’s ICP building is only as good as its data fields and filters – extremely customized ICP traits or niche-specific data points won’t be availble. You may get a broad ICP-fit list fast, but it might include some fringe, bad-fit entries that will impact your campaign performance.
DataBees
DataBees tailors B2B data sets precisely to match your ICP. This includes filtering the typical data points (at a contact and account level) alongside additional niche b2b sales signals, triggers, and other ICP data points that can't be found on databases. This approach supports account-based marketing, personalized outreach, and outbound go-to-market motions.
Pricing
Apollo.io
Apollo.io has a free plan for testing and paid plans starting at $49 per user per month. Higher-tier options include additional email credits, sales engagement features, and expanded crm integration. It is cheaper on the surface, however many people turn to DataBees after being disappointed with the quality, accuracy and depth of the data provided.
DataBees
DataBees is your full-stack Sales Data Operations team offered on a simple subscription-based model (starting at ~$1440/month per researcher). We don't charge based on credits; our output depends on the complexity of your required data points and the volume you require. To test our service, book a free, zero-obligation sample and tell us about your business needs.
Flexibility
Apollo.io
Apollo’s flexibility is bounded by its software nature – it’s great if your needs align with its features, but if you require something out of scope (data it doesn't provide), you’ll need an additional solution.
DataBees
Adaptive and hands-on. DataBees offers flexibility in what data is gathered and how it’s delivered. If tomorrow your strategy shifts to target a new segment or you need to enrich an existing lead list, you can simply redirect the researchers – no new software needed. They can also adjust to your tools (uploading data directly into your CRM or spreadsheet format of choice). This human adaptability means DataBees can take on various data projects (lead research, CRM data cleansing, account profiling) beyond just list building.
Using DataBees with Apollo
For teams who already have Apollo.io and are looking for a data provider alternative, they can find the perfect balance between high-volume prospecting with accuracy, DataBees and Apollo.io can work together effectively.
Use Apollo.io for quick contact data discovery and building lists including the generic data points.
Use DataBees to verify and enrich prospect lists, verifying phone numbers, email addresses, LinkedIn data, and additional hidden data points unavailable on Apollo.io's database.
By combining Apollo.io with DataBees’ human-powered research, your sales and marketing teams can fuel your go-to-market motions with accurate ICP data. Streamlining your sales process, reducing wasted effort, and boosting conversions.