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Playbook
Conference Data Curation
Role:
KPIs:
Target Market:
GTM Motion:
Event-led
The Problem
Sales and marketing teams that deploy event-led GTM motions often spend a lot of time researching which industry conferences to attend. This process can be time-consuming and fragmented when completed by various team members. This disorganization leads to missed opportunities or poorly planned event participation.
This is for GTM functions that:
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- Are event-driven and target customers who often attend events.
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- Have a field sales team that attends events and conferences.
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- Spend too much time researching conference information (time better spent on higher-value activities).
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- Require a centralized, easily accessible source of conference data.
What KPIs will this impact?
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- Reduction in time spent on researching and selecting conferences
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- Increased efficiency in preparing for and attending conferences
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- Improved internal communication and decision-making processes
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- Better alignment of conference attendance with sales goals
Conference Data Curation
This play is designed to equip marketing and sales teams with insights into industry conferences, enabling them to efficiently select, prepare for, and stay informed about key events through detailed contextual data points. Our research team saves you time by consolidating information in a centralized Google Sheet to streamline decision-making and allow you to focus on other areas of your business.
The Solution & Process
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- Client provides us with an Ideal Conference Profile, i.e: conference specifications, topics, and attendees.
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- We review the organizer’s information to find all the conferences they manage. Then, we check whether these conferences are already in the system or are new entries.
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- We update key data points for existing conferences and add all necessary information for new conferences. This includes dates, sponsors, locations, key speakers, themes, target audiences, and registration links.
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- The Google Sheet is regularly reviewed and updated, providing your team seamless access to the most current conference information, enabling informed decisions and efficient planning.
Real-world use case:
“Helping investment sales leaders streamline their event-led motion”
Our client, who has built a platform that helps investment sales leaders find new leads, was frustrated with how much time they spent researching industry events, evaluating each opportunity, and building their event attendance calendar. The process was time-consuming, with various team members searching for and discussing events in silos, leading to inefficiencies and missed opportunities. They were dealing with:
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- Time wasted identifying relevant industry conferences, even stalking prospects on LinkedIn who have attended those events in the past.
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- Team members doing this research separately, making coordinating effectively tricky.
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- Inefficiencies and missed opportunities caused by fragmented communication.
After implementing this play with DataBees, they:
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- Drastically reduced time spent on conference research, enabling the team to focus on strategic planning, client engagement, and sourcing conferences they were sponsoring.
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- Benefited from a centralized source of information that enhanced transparency and communication, keeping everyone aligned on conference attendance and objectives.
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- Faster decision-making allowed the team to secure early bird rates and preferred speaking slots at key conferences, boosting visibility and influence in the industry.
See how [insert case study] used this exact strategy to achieve x goal
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