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Enhancing contact data accuracy to maximize email outreach potential

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Role:

Data Management, SalesOps, RevOps,

KPIs:

Inbound lead conversion, inbound close rates

Target Market:

All

GTM Motion:

Outbound

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The Problem

The success of outbound email campaigns relies heavily on the quality and accuracy of the data at a contact level. If this data is correct, it will almost certainly lead to lower bounce rates, higher response rates, and an efficient sales process.

 

This is for GTM functions that:

  • See their outbound efforts underperforming due to low data accuracy at a contact level 

 

What KPIs will this impact?

  • Email bounce rate
  • Email response rate
  • Email Conversion rates

If your contact level data is inaccurate, your outbound efforts will fail at the first hurdle. Remedy this with DataBees.

Enhancing contact data accuracy to maximize email outreach potential

Enhancing contact data accuracy to maximize email outreach potential

This play is designed to enhance the results of your outbound email campaigns by improving data quality at a contact level. Our researchers focus on verifying, cleaning, and enriching data within existing records, finding alternative contacts, and identifying additional, relevant contacts. Through our human + tech + AI approach, we deliver contextual and niche contact data points that are inaccessible through traditional databases.

The Solution & Process

 

  1. Client shares their contact lists or provides access to their CRM.
  2. We verify contacts, and if they are incorrect, we find accurate alternatives. 
  3. We enhance those contacts with additional niche-relevant data points.

 

 

 

 

 

Real-world use case:

"Refreshing the CRM, verifying emails, adding more contextual data points to each contact. boosting response rates."

Our client in the financial services sector needed help with low response rates and high email bounce rates due to outdated CRM data. 

  • Elevated email bounce rates due to incorrect addresses (10+%)
  • Declining response rates caused by outdated contact details
  • Missed opportunities stemming from inaccurate CRM data

After teaming up with DataBees, we implemented a workflow that meant that before each email campaign begins, we verify and enhance the contacts.

The client has noticed significant improvements:

  • They saw a reduction in email bounce rates to below 2%.
  • Their response rates improved significantly due to more accurate and targeted outreach.
  • They expanded their CRM, finding new, valuable connections within critical accounts.
  • Overall sales cycle efficiency improved, leading to faster deal closures and better market penetration.

This ensures…

  • Streamlined and efficient outreach, reducing wasted efforts and maximizing engagement
  • Teams get accurate targeting of high-quality leads through reliable contact data.
  • They have access to highly specific data points that are difficult to find elsewhere.
  • They can implement personalized outreach strategies driven by actionable insights.

 

See how [insert case study] used this exact strategy to achieve x goal

Case Study
Contact Sales

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