Skip to content
Playbook
Enrich Physical Addresses
Role:
KPIs:
Target Market:
GTM Motion:
Direct Mail
The Challenge
When using physical addresses, it’s crucial to ensure your mail reaches the intended recipient (and not a dusty backroom or the trash). This is especially important for business sectors that have seen relocations and changes in contact information due to the rise of hybrid or remote working or out-of-date databases.
Furthermore, GTM teams that use lead databases to find physical addresses often suffer from inaccurate, out-of-date, or missing data points. This can make running a successful direct mail campaign challenging.
This is for GTM functions that:
- Deploy direct mail campaigns
- Have legacy leads and prospects in their CRM who have likely moved address
- See accuracy issues with physical addresses they receive from databases
- See low direct mail performance when it comes to reply rates and conversions
What KPIs will this impact?
- Direct Mail ROI
- Response rates
- Conversion rates
Enrich Physical Addresses
This play is utilized by our customers who employ a direct mail go-to-market strategy and want to ensure the accuracy of the address. At DataBees, we use a unique combination of technology and human verification to manually validate addresses and confirm that the intended recipient will receive your mail.
The Solution & Process
- You hand us an account and contact list with missing or inaccurate physical addresses.
- Or you tell us about your ICP, and we’ll build a lead list, including addresses.
- Our researchers perform thorough manual research based on your criteria to fill in gaps or double-check dubious data points.
- This data is then used to enrich your CRM and fuel your direct mail campaigns with accurate physical addresses.
Real-world use case:
"We're very happy with DataBees. Our best direct mail campaigns are now seeing 35% response rate which is a massive step up from before"
Our client in the HR tech sector leverages a direct mail go-to-market motion. They run several direct mail campaigns containing leads from various sources, such as:
- ICP lists they’ve built using databases
- Old customers who churned in the past
- Legacy opportunities and leads who didn’t close
- Contacts who have moved to a new role and company
From the beginning, they knew that accurate addresses would be crucial for the success of these campaigns. However, manually verifying addresses would prove to be a time-consuming and low-value activity for their SDR team, so they decided to outsource this task to DataBees.
Today, we consistently verify their current data, confirming whether the contacts are in locations suitable for receiving physical packages. We then check the contact’s LinkedIn profile to determine if they live near the office location and can receive the package.
Since partnering with us in 2020, our client’s direct mail campaigns have become significantly more efficient.
Our rigorous data validation processes ensure:
- The % of packages being sent to suitable locations increases, avoiding wasted resources.
- Old, warm leads are then effectively re-engaged in their new roles
- Leads that don’t meet the criteria are efficiently disqualified, saving wasted resources.
- Higher response and conversion rates
These enhancements have streamlined their direct mail GTM motion, resulting in a higher campaign response rate and improved overall lead conversion rates.
Get started with a sample
We run a free sample for all of our potential customers to ensure that we can find the data that you need. It’s super simple to set up and you'll have the results in 3-5 working days…