Skip to content
Playbook
Enriching Website Visitor Identification for Targeted Engagement
Role:
KPIs:
Target Market:
GTM Motion:
Inbound-led outbound
The Problem
While VI tools are a valuable addition to intent-based strategies, they often pass on incomplete or inaccurate data. This can create challenges for teams trying to integrate visitor contacts into lead nurturing or outbound campaigns. The main issue is the time required to research, verify, filter, and enrich these contacts. For many B2B teams, this process is inefficient and detracts from higher-priority tasks, leading to missed opportunities.
This is for GTM functions that:
- Use a Visitor Identification tool to track website visitors.
- Experience accuracy or completeness issues with the data captured by their VI solution.
- Want to enrich and expand VI data with more accurate and actionable insights.
- Need to filter out bad-fit or non-ICP contacts from their VI data to focus on high-potential leads.
What KPIs will this impact?
- Marketing-sourced opportunities
- Conversion Rates
- Pipeline Growth
Enriching Website Visitor Identification for Targeted Engagement
Many organizations have adopted Visitor Identification (VI) tools to track website visitors and capture basic information like name, title, company, and email. While these tools provide a good starting point, the data is often incomplete or lacks the depth required to execute effective GTM strategies. DataBees steps in to enrich and expand these visitor contacts, ensuring you have the data you need for successful inbound and outbound motions.
The Solution & Process
- DataBees works with your team to set up a pipeline that integrates your Visitor Identification tool with our research workflow.
- We filter out bad-fit visitors based on your Ideal Customer Profile (ICP), ensuring your sales and marketing teams focus only on high-potential leads.
- Our research team enriches and expands each good-fit visitor at both the contact and account level, adding additional data points like phone numbers, LinkedIn profiles, and firmographics, tailored to your niche and GTM motion.
- The enriched list can be returned to you, or we can directly upload it into your GTM tech stack, whether it’s a CRM, marketing automation platform, or outbound sales tool, ready for immediate use.
Real-world use case:
"Turning website visitors into nurtured opportunities."
We use a Visitor Identification tool to track who is visiting our website. Based on job titles and ICP alignment, DataBees filtered out low-fit visitors and enriched high-fit ones with additional contact and account data. High-fit leads were added to long-term nurture sequences via LinkedIn and email, while medium-fit leads received targeted email outreach.
The Results:
- 25% increase in nurtured leads by enriching visitor data.
- Reduced time spent on manual research by 40%.
- 3 new opportunities identified within the first month of implementing the play.
This ensures:
- Higher conversion rates by focusing outreach efforts on fully enriched, high-fit contacts.
- Improved lead quality with precise filtering and expansion of visitor data.
- Faster pipeline growth through efficient, data-driven inbound and outbound strategies.
This play is particularly effective for:
- Sales and marketing teams seeking to maximize the value of their Visitor Identification tools.
- Organizations that want to save time and improve lead quality by outsourcing the enrichment process.
- GTM functions aiming to target website visitors more effectively by leveraging enriched, verified data.
See how [insert case study] used this exact strategy to achieve x goal
Get started with a sample
We run a free sample for all of our potential customers to ensure that we can find the data that you need. It’s super simple to set up and you'll have the results in 3-5 working days…