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Playbook

G2 Buyer Intent Enrichment 

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Role:

Demand Generation, Sales Ops, Marketing 

KPIs:

G2 Buyer Intent ROI, G2 Buyer Intent derived pipeline, MQLs, Marketing sourced deals.

Target Market:

All

GTM Motion:

Intent-led outbound 

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The Problem

G2 Buyer Intent is an excellent tool that tells you the names of companies in the market for a solution like yours. The only issue is that it doesn’t tell you the contact information of the person looking, nor will it show you all the other data points you require to import that warm prospect into your GTM motions.

This is for GTM functions that:

    • Use (or want to start using) G2 Buyer Intent

    • Want to drive more marketing-sourced deals

  • Struggle to enrich leads with data points relevant to your niche and market through databases or AI solutions.

What KPIs will this impact?

 

    • Outbound lead conversion rates

    • Marketing ROI

    • MQLs

    • CAC

    • Reduced cost per lead

    • Marketing sourced pipeline

    • Marketing sourced closed won deals

Enhance G2 Intent impact by enriching these leads with further data points

G2 Buyer Intent Enrichment 

G2 Buyer Intent Enrichment 

This play is used by teams who leverage G2 Buyer Intent to find in-market prospects. We help our clients by enhancing these intent signals and enriching the prospects with human-verified and niche-specific data points not found in standard databases. 

The Solution & Process

    1. G2 Buyer Intent builds a list of companies in the market for a solution like yours.

    1. The client exports that list and sends it to DataBees.

    1. Our team expands that list to include contacts (buying committee and decision makers)

    1. We enrich that list with all the contextual data points you require for your GTM motions.

Real-world use case:

"Enhancing Demand Generation Efficiency through Automated Data Enrichment."

Our client in the FinanceTech SaaS space has been running this play for over three years.

Before using DataBees, our client’s demand generation team manually combed through the list exported from G2. Then, they went to ZoomInfo to enrich this list with the data they needed for their GTM motions.

After integrating G2 Buyer Intent with ZoomInfo, our client noticed that this workflow didn’t yield the desired results. The accuracy of the results fell short of their expectations, and they lacked key contextual data points crucial to their market and niche. As a result, the demand generation team spent excessive time cleaning, verifying, and researching missing data points.

To solve the time spent and accuracy issues, they turned to DataBees.

Now, the demand gen team has an outsourced system that regularly feeds their GTM motions with enriched prospect data for those in the market looking to buy. They just send us an export of the prospects from G2 Buyer Intent, and then we do the rest.

This ensures:

    • Increased the amount of accurate and enriched contacts generated by G2 Buyer Intent.

    • Reduced time spent on data cleansing and enrichment tasks.

    • Generated more marketing-sourced deals.

    • Achieved higher ROI from G2 Buyer Intent.

If you use G2 Buyer Intent, then get in touch with us.

See how [insert case study] used this exact strategy to achieve x goal

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