Skip to content
Playbook
Leveraging Job Changes for Timely, High-Impact Outreach
Role:
KPIs:
Target Market:
GTM Motion:
Outbound
The Problem
Generic outbound emails are becoming less effective as prospects are inundated with irrelevant messages. Using a highly relevant trigger, like a recent job change, can significantly increase engagement. However, the timing and accuracy of this outreach are critical:
Outdated information leads to missed opportunities or worse, unprofessional messaging.
Late outreach means competitors might already be engaged with the prospect.
Job change data can be hard to gather consistently across all niches and industries, making it vital to work with the right sources.
This is for GTM functions that:
- Focus on outbound email campaigns.
- See higher success rates when engaging prospects who have just moved into new roles.
- Need accurate and timely data to trigger outreach at the optimal time.
What KPIs will this impact?
-
- Outbound Conversion Rates
-
- Meeting Booked Rate
-
- Pipeline Growth
Leveraging Job Changes for Timely, High-Impact Outreach
When professionals change jobs or receive promotions, they’re ready to introduce new tools, processes, and vendors to make an impact. However, this strategy is time-sensitive and success depends on reaching out promptly with accurate, up-to-date information. Nothing undermines your efforts more than sending an email congratulating someone on a promotion that happened months ago.
The Solution & Process
DataBees works with you to define the key roles and job changes that are relevant to your offering, aligning with your outbound strategy. Alternatively, if you already have a list of prospects in your CRM, we put them on a watch list to monitor for job changes that match your target criteria.
DataBees researchers consistently track and update the list of your target prospects, ensuring that when a job change occurs, the data is updated promptly. This includes crucial details such as the new company, title, email, and more.
The list is formatted and organized so that it can be easily imported into your outbound sales tools, such as CRM platforms or email service providers.
You now have a curated, up-to-date list of contacts, enabling you to send highly personalized and relevant emails, congratulating them on their new role and positioning your solution as a timely, strategic resource.
Real-world use case:
"Turning job changes into sales opportunities."
A tech firm focused on enterprise solutions wanted to target senior IT leaders who had just been promoted or changed companies. Using DataBees, they built a job change watchlist and reached out to several high-value prospects within days of their transitions.
The Results:
- Secured 10 high-impact meetings within two weeks of implementing the play.
- Boosted outbound email response rates by 30% due to personalized, timely outreach.
- Sequences targeting recent job changers achieved a 9.39% reply rate and 1.89% meeting booking rate, significantly higher than the 2.21% reply rate and 0.2% meeting booking rate seen with prospects in their roles for seven or more months.
- Closed 4 new deals by engaging prospects at the right moment.
This ensures:
- Increased outbound conversion rates by using job changes as a highly relevant engagement trigger.
- Faster pipeline growth by reaching prospects when they are more open to making decisions in their new roles.
- Improved engagement through personalized outreach that demonstrates an understanding of the prospect’s new responsibilities.
This play is particularly effective for:
- Sales teams looking to improve outbound email performance through relevant triggers.
- Companies in competitive markets where timing and personalized outreach are key to breaking through the noise.
- Organizations targeting roles where decision-making power is heightened after a job change or promotion.
See how [insert case study] used this exact strategy to achieve x goal
Get started with a sample
We run a free sample for all of our potential customers to ensure that we can find the data that you need. It’s super simple to set up and you'll have the results in 3-5 working days…