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Playbook
Verify, Enrich, and Filter ZoomInfo List
Role:
KPIs:
Target Market:
GTM Motion:
ABM, Inbound, Outbound
The Problem
Teams using ZoomInfo often encounter challenges with incomplete or inaccurate data that fails to reflect the nuances of their specific industries. ZoomInfo’s broad filters and data points miss crucial points, resulting in bad-fit accounts sneaking into the list. This leads to a whole host of sales ops issues, including, but not limited to, inefficient GTM motions and lower conversion rates.
This is for GTM functions that:
- Use ZoomInfo but find themselves spending excessive time cleaning, enhancing, enriching and prepping the data.
- Struggle with exported lists that contain bad and low-fit accounts and contacts.
- Are frustrated that ZoomInfo lacks key industry-specific data points critical to their product or solution.
What KPIs will this impact?
- Improved data accuracy and relevance.
- Enhanced focus on high-fit opportunities, boosting sales efficiency.
- Reduced time spent filtering and cleaning data, speeding up go-to-market efforts.
- Better targeting with enriched lists that include niche industry data points.
Verify, Enrich, and Filter ZoomInfo List
This play is designed to help teams that rely on ZoomInfo data but find gaps in accuracy, depth, and relevance for their niche markets. Teams hire DataBees to verify, enrich, and enhance their ZoomInfo lists, ensuring the data is ready for their go-to-market efforts.
The Solution & Process
- The client provides our team with their ZoomInfo exported lists, which may contain gaps in accuracy, missing niche-specific fields, or irrelevant accounts.
- We thoroughly review the list, identifying inaccuracies, missing data points, and bad-fit accounts that don’t align with the client’s GTM strategy.
- Our researchers enhance the data by verifying critical fields, adding missing niche-specific information, and ensuring all contacts are relevant and up-to-date.
- We filter out irrelevant or low-priority accounts, reducing clutter and refining the list to focus on high-value targets.
- The enriched, accurate data is returned to the client, ready for integration into their CRM and go-to-market motion, ensuring more effective segmentation and sales efforts.
Real-world use case:
"Enriching ZoomInfo data for more effective outreach
A niche manufacturing company used ZoomInfo to gather leads, but the data lacked key industry-specific fields and included many bad-fit accounts, resulting in low conversion rates.
- The ZoomInfo export contained irrelevant contacts and lacked critical data for effective segmentation.
- After partnering with DataBees, the list was enriched with verified and relevant data, and bad-fit contacts were filtered out.
- The company’s outreach became more focused, increasing qualified leads and higher conversion rates. They saved time on data preparation and saw a significant improvement in their GTM motion.
This ensures…
- Teams have enriched, accurate data ready to be used in their go-to-market strategies.
- Sales and marketing efforts focus on high-fit accounts, reducing wasted outreach.
- ZoomInfo lists are enhanced with industry-specific data, improving segmentation and sales performance.
- Resources are optimized by minimizing the time spent on irrelevant or low-potential opportunities.
This play is particularly effective for:
- Organizations using ZoomInfo are struggling with inaccurate, incomplete, or irrelevant data.
- Teams in niche industries that require more granular, verified data for their GTM efforts.
- Sales and marketing teams looking to improve efficiency and focus by enriching and filtering their ZoomInfo exports.
See how [insert case study] used this exact strategy to achieve x goal
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