Data Ops Services

GTM Operations & Data Ops Services for B2B SaaS Teams

Get accurate, actionable GTM data. Align your revenue teams and drive revenue growth with clean, unified, human-verified data that supports your go-to-market strategy and streamlines your GTM operations. Get your free data sample

Why GTM Data Ops Matters

Fast-growing B2B SaaS companies often struggle to scale their GTM strategy due to messy or incomplete data. Neglecting GTM data operations leads to…

Broken funnels and nurture sequences

Poor lead scoring and missed opportunities

Siloed data that hinders GTM motions

Wasting marketing spend on incorrect data driven insights.

Frustrated revenue teams chasing clean, aligned data

Our GTM Data Ops service ensures that every contact in your database is verified, relevant, and aligned to your target audience-so you can execute go-to-market strategies with precision and confidence.

What Our GTM Data Operations Service Includes

Service	What It Covers
GTM Data Cleaning	Eliminate redundant, outdated, or siloed records across your CRM and marketing automation platforms.
Human-Verified Data Collection	Get accurate, compliant data that aligns with your GTM strategy and business objectives.
Field Mapping & Standardization	Centralize field structures to enable automation and clean analytics.
Custom Enrichment	Add actionable buyer journey insights like titles, LinkedIn URLs, tech stack, and net promoter signals.
Lead Scoring Inputs	Augment your lead scoring with clean behavioral and firmographic data.
Segmentation Tags	Enable ABM, demand gen, and customer expansion using data that supports account-based targeting.
Analyst QA	Every record is reviewed manually for edge cases automation can’t solve.
Delivery Formats Built for Ops	Seamlessly integrate GTM data into your CRM, marketing ops tools, and analytics framework.

Example use cases:

Unifying Siloed Systems

A B2B SaaS team asked us to help verify and unify their GTM data. They were struggling with errors, outdated records, and inconsistent fields across tools. We cleaned and standardized their datasets, corrected inaccuracies, and delivered a single source of truth-giving their ops team confidence in the data they rely on every day.

 

New data for a Product Launch

A B2B SaaS company needed segmented lists to launch a new initiative. We built enriched outbound datasets with tags for persona, industry, GTM motion, and buying triggers-fully aligned with their HubSpot workflow.

Improving Data Quality for Better Handoffs and Funnel Insight

A RevOps team wanted better data analysis and funnel reporting-but their systems lacked consistency and accuracy. We cleaned and enriched their database, corrected mismatches between fields, and filled in key missing data. In doing so, we uncovered the data gaps that were blocking smooth handoffs between marketing, sales, and customer success. With consistent, trusted GTM data, they were finally able to track KPIs accurately and improve collaboration across the funnel.

Who Needs GTM DataOps?

If you’re trying to unify or scale your GTM data operations, our service supports:

• RevOps and sales operations teams implementing GTM best practices

• Marketing ops focused on account-based strategies and budget allocation

• GTM leaders overseeing go-to-market strategies across functions

Whether you’re implementing GTM or optimizing GTM ops, our service helps you align around common goals and high-impact execution. 

Test our service for free

Why DataBees?

✔️ Human-led QA: Every dataset is reviewed for accuracy and completeness

✔️ Built for B2B SaaS: Deep experience with GTM operations across sales and marketing

✔️ Fast turnaround: Scalable delivery designed for agile ops teams

✔️ CRM-ready data: Delivered in formats tailored to your tech stack

✔️ Ongoing or one-time: Flexible support for new initiatives or long-term scalability

Clean, accurate data gives your team something they can trust. It helps everyone stay aligned and take action that actually drives growth.

Learn more about Account Research

FAQs

What is GTM Data Ops? Expand GTM Data Ops (Go-to-Market Data Operations) ensures clean, centralized, and actionable data flows across your GTM ops team. It supports alignment across marketing and sales for long-term scalability. Do you follow best practices for GTM operations? Expand

Yes. We support CRM exports, scraped data, form signups, intent providers, and more. We’ll clean, enrich, and combine them into one unified list of leads.

Do you enrich missing data? Expand

Absolutely. We can add names, titles, emails, firmographics, demographics, and even decision-maker details.

What do I get back? Expand

A high-quality, fully structured Google Sheet or Excel doc. Optional screenshots, QA notes, and custom fields can be included.

How quickly do you deliver? Expand Typical turnaround is 3-7 business days for some data sets. Contact us for a sample and through that process we can determine speed and turn-around time for your data.