Company vs DataBees

We know that 85% of websites use Google Analytics. For most people, the next step after buying a domain and hosting is to install GA. It’s a habit too many of us have let unconsciously continue for years.

Fathom Analytics exists to break bad analytics habits. We believe you can protect your visitor’s privacy while protecting your time dealing with analytics. That’s why we're privacy-first and work hard to ensure our software is simple and intuitive.

Here are a few main reasons we think our software is a great alternative to Google Analytics:

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Data Retention

Competitor

With Universal Analytics (now dead), they used to save your data for 26 months maximum. But then, they killed Universal Analytics with no way to save or import your historical data into GA4. Currently, GA4 saves your data for 2-14 months.

DataBees

With Universal Analytics (now dead), they used to save your data for 26 months maximum. But then, they killed Universal Analytics with no way to save or import your historical data into GA4. Currently, GA4 saves your data for 2-14 months.